Mother Scolds Target Via Viral Tweet Over “Girls’ Building Sets”

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© Can Stock Photo Inc. / lculig

© Can Stock Photo Inc. / lculig

An Ohio mother is furious at retailer Target and took her outrage to Twitter on Tuesday after witnessing a sign for “Girls’ Building Sets.”

Apparently the mother was upset that Target was endorsing gender specific toys and more specifically, children’s building sets. The mother photographed a header sign at the beginning of a Target aisle which read “Girls’ Building Sets”. The mother, who goes by the Twitter handle Abi Bechtel, tweeted a picture of the gender specific signage with some somber disappointment. “Don’t do this @ Target,” the mother scolded. (See picture here.)

The tweet went viral as it set off a larger, ongoing debate about gender equality and gender specific toys.

Most respondents of the Target Twitter smack down were supportive. Someone going by the Twitter handle Jim Kast-Keat called the sign designation “patriarchal kool aid at its worst,” while another Twitter user called it, “needlessly gendered childrens’ toys.”

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Some of the discussion focused on self described feminists asking why toys or clothing needed to be gendered at all.

Not all responses agreed with Bechtel however. A Twitter user who goes by the handle Republican Pearls tweeted, “We live in a nation where people get offended by toys being labeled “boys” and “girls“. Seriously?”

According to CBS Minnesota, Target tweeted a response to Betchel’s outrage, acknowledging her concern and letting her know they will be forwarding her complaint to “the appropriate teams for review.”

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