In a move towards projecting healthier body images Vogue has pledged that they will now only use healthy models that are 16 and older. In 2010 the Paris edition of Vogue featured a photo spread of a 10-year-old girl which set off an international furor.
“Vogue believes that good health is beautiful,” said Jonathan Newhouse, chairman of Conde Nast International and a scion of the New York publishing family that privately owns the world’s most influential fashion title.
“Vogue editors around the world want the magazines to reflect their commitment to the health of the models who appear on the pages and the well-being of their readers,” he said in a statement.
The June issues will include a six-point pact by the Vogue editors where they pledge to not knowingly work with models younger than 16 or with those who appear to have an eating disorder.
“We will work with models who, in our view, are healthy and help us to promote a healthy body image,” they said.
Modeling agents are being instructed to not send underage models and to check their ID prior to all photo shoots. Healthy backstage working conditions, including food options are also to be encouraged by agencies. Fashion designers are being encouraged, but not obligated, to “consider the consequences of unrealistically small sample (dress) sizes… which encourages the use of extremely thin models.”
The editors pact concludes with “We will be ambassadors for the message of healthy body image.”
Each magazine will handle the initiative locally as it applies to each individual market.