FILED IN: Recalls

Build-A Bear Recall: 'Colorful Hearts' eyes pose choking hazard

300,000 bears recalled due to weak fabric around eyes

Just before Christmas the Consumer Product Safety Commission along with Build-A-Bear, announced they were recalling over a quarter million stuffed animals.

Image via the U.S. Consumer Protection Safety Commision

The affected ‘Colorful Hearts’ bears were sold beginning in April of 2011 through December in the United States and Canada.  The stuffed animal is about 16 inches high with black plastic eyes. The bear’s fabric covering is printed with multi-colored heart shapes and was sold by Build-A-Bear Workshops nationwide and online at for about $18 in the U.S. and $23 in Canada.

According to the company’s website, “Certain production runs of this bear utilized substandard fabric which can tear around the eye possibly resulting in the eye falling out of the bear causing a potential choking hazard.”

In lieu of a refund, Build-A-Bear is offering a coupon for “any available animal of your choice” in exchange for the defective bears.

The recalled teddy bears were manufactured in China at the Dongguan Soyea Toys Company and the Shanghai Yuanchen Oubei Toys Company Ltd. According to Watch China Times, ‘The China Economic Weekly in Beijing reported that Dongguan Soyea toy company was the world’s second largest toy manufacturer”, with more than 30 million in yearly profits. Chinese news site, says the company was once a supplier for Target.

According to the CPSC, “For additional information, contact the firm toll-free at (866) 236-5683 between 8 a.m. and 8 p.m. CT Monday through Friday, on Saturday between 9 a.m. and 6 p.m. CT and on Sunday between 10 a.m. and 4 p.m. CT, visit the firm’s website or email the firm at”