A recent ad featuring Piri Weepu, a beloved New Zealand rugby player, feeding his 6-month-old daughter has really caused a brouhaha in New Zealand.
Image causing controversy. Via www.msnbc.com
The photo was a to be a two-second shot included in a public service anti-smoking advertisement for the country’s Health Sponsorship Council. However, La Leche League and other motherhood advocacy groups disapproved of the photo claiming that Weepu’s high profile stature would persuade mothers against breastfeeding.
According to La Leche League director Alison Stanton, the message contradicts the core message that breastfeeding is best. Stanton said, “You’ve got the healthy eating message, exercise, breastfeeding, smoke-free environment, wearing safety belts and this is about making sure that we give consistent health messages.”
The crux of the ad is the message “Smoking, Not Our Future.” The ad shows Weepu at home with his daughters, 6-month-old Taylor and toddler Keira. During the ad, Weepu explains the advantages of living in a smoke-free environment. The photo has been removed from the ad due to the outcry.
Weepu has countered La Leche League’s argument by stating that his daughters both have dairy allergies and bottle feeding was necessary.
He told TV One in New Zealand, “We do get prescribed this special formula for her[Taylor] called Elecare and that’s all she has at the moment.”
The views, opinions and information expressed in articles and blog posts published on imperfectparent.com and all subdomains are those of the authors alone. They do not represent the views or opinions of The Imperfect Parent or its staff, nor do they represent the views or opinions of any entity of, or affiliated with, Imperfect Parent. The Imperfect Parent
is designed for entertainment
purposes only and is not meant to be a substitute for medical, health,
legal, or financial advice from a professional.
of material from any of Imperfect Parent's pages without written
permission is strictly prohibited.