Attitudes towards texting while driving traffic study

October 16th, 2011 by | Permalink

Texting while driving can have dire consequences but people are reluctant to recognize the significance of the dangerous habit. Photo via Flickr Commons.

In a recent study published by the AAA Foundation for Traffic Safety reported, “Busy-fingered teenagers can be blamed for many texting and driving accidents, but this is an adult problem too.”

The study found 35 percent of adult drivers admitted to reading or sending text messages in the last month. Ten percent say they text or email while driving on highways or in heavy traffic.

Arrive Alive Tour, based in Michigan, but travels across the country to warn against texting on the road, made a group of students watch a movie about what can happen when a driver is fixated on a phone instead of the road. They wanted to make the public aware of the potential fatal consequences of texting and driving.

In the film, a man accused of vehicular homicide in real life sobbed about his regret. In a fictional scene, a group of teenage girls screamed, covered in blood, because the girl driving was texting a boy. An infant in another car was dead in the ensuing pileup.

When the students left the film, they were visibly shaken, but many of the students were un-phased and commented they would probably continue to text while driving.

As a part of the tour, the ‘Arrive Alive Simulator Car’ was used as a demonstration. Students were given virtual reality glasses and a phone to text with inside of a simulator car in order to demonstrate the dangers of distracted driving. When one of the students began the simulator:

“One hand directed the wheel. Another fiddled to pop open a flip phone in her lap.

“What is your favorite musician?” the text read.

Her head went up, then down, then up again, then down again. Her foot pressed harder on the gas.

Ten miles per hour, then 20, then 30.

She pecked on the phone, “T a y l o r S w i f.” Before she could finish spelling Taylor Swift the red light blinked before she knew it, the tires squeled and she didn’t see the woman she hit and killed either.”

Texters can get six months in prison for injuring someone, 15 years if someone is killed, according to the big block letters on the screen during the film.

According to the Tenn. Governor’s Highway safety Association, in Tenn. drivers with learners permits and intermediate licenses are forbidden to use their cellphones while driving. In Ga. drivers can’t be seen using their phones, according to state law. Thirty-four states ban text messaging for all drivers. Thirty states ban all cellphone use for novice drivers.

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  • http://www.wheelalignmentshop.com/ Hal (RSA)

    This is horrible. What kind of people are we becoming where we put something like texting while driving ahead of the safety of those in our cars and on the road with us? How selfish is that?!!

    I don’t know whether to applaud the honesty of the teens who after being shaken by what they saw still said they would likely text or whether I should be disgusted by such arrogance.

  • http://www.OTTERapp.com Erik Wood

    I can see this conundrum as well. I think we live in a culture where business people need to ‘hit the ball over the net’. Teens consider it rude not to reply immediately to texts. Home schedules would grind to a halt without immediate communication. We are conditioned to pursue this level of efficiency but we are all supposed cease this behavior once we sit in our respective 5,000 pound pieces of steel and glass. Anyone can win an argument in a forum like this by saying “Just put the phone away” – but we can see its just not happening.

    I just read that 72% of teens text daily – many text more 4000 times a month. New college students no longer have email addresses! They use texting and Facebook – even with their professors. This text and drive issue is in its infancy and I think we need to do more than legislate.

    I decided to do something about distracted driving after my three year old daughter was nearly run down right in front of me by a texting driver. Instead of a shackle that locks down phones and alienates the user (especially teens) I built a tool called OTTER that is a simple GPS based texting auto reply app for smartphones. It also silences call ringtones while driving unless you have a bluetooth enabled. I think if we can empower the individual then change will come to our highways now and not just our laws.

    Erik Wood, owner
    OTTER LLC
    OTTER app

  • http://www.reidmillerwrites.com Barbara Reidmiller

    I work with young people and my adult nieces constantly text while driving and don’t think anything of it. You are right though that our society is somewhat causing this. I think the police should start pulling cars over if they see a driver using their cell phone while driving.

  • http://www.wheelalignmentshop.com/ Hal (RSA)

    But don’t you guys think that we should be teaching our teens some self control here.

    Immediately answering those text message “dings” is simply a Pavlovian response that they need to recognize and overcome.