The video game Nurses Against Zombieism was released on Wednesday and serves as an attempt to recruit more young people into the profession of nursing.
Funded by and created for the University of Calgary’s nursing program in Qatar, the player’s objective is to triage patients while avoiding the infecting bites of the walking dead.
Important to the marketing tactics of the program was the elimination of gender stereotypes surrounding nursing. Jenny Conway Fisher, a marketing professional stated: “We were recruiting new students in the Gulf Peninsula and one of the challenges we found is there is not a very good understanding of what nurses do. We wanted to get the message out of nurses being highly trained professionals that makes decision that save lives… kind of planting the seed of nurses being heroic, adventurous characters.”
Nurses Against Zombieism is only available online , although there are hopes of creating a smartphone version of the game in the future.
As this week is National Nursing Week, Conway Fisher hopes that nurses will come to her aid and spread the popularity of the game via multiple social networking outlets also targeted at youth.
References
Zombie game bites into biases about nursing. (2011, May 11). CBC News, Retrieved from http://www.cbc.ca/news/
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