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Bringing sexy pregnancy back. |
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Until now. Yesterday afternoon I received an email about the new HOTMilk Lingerie commercial that features pregnant model and actress Kim Scott knocking down vases, lamps, and everything in the path of her belly as she strips down to her sexy bra and panties with her curious partner watching. But most often, this occurs within the confines of the bedroom, so the public acknowledgment of a pregnant woman as a horny, sexually dominant person is surprising and perhaps disconcerting to many people. And that’s just want this New Zealand based company with a reputation for pushing the boundaries is trying to do. And it’s not surprising that their previous ad campaigns have been defined as “soft porn,” even though their models are strikingly more clothed than some of the women you would see on mainstream magazines that are readily accessible at your local grocery store. Moms have long been de-sexualized by society, with only the recent introduction of "MILF" giving moms the sexual admiration that they may not necessarily want -- at least not from a bunch of frat boys -- but definitely deserve. Just because you’ve got a kid attached to your boob doesn’t mean you’ve lost your mojo. But if society has trouble seeing moms as sexual beings, then it’s really not surprising that moms-to-be sporting the bump and that special “glow” have been deemed completely off limits. Perhaps it’s because the pregnant belly screams “taken” and therefore society as a whole views her as off-limits or because when you bang a preggo, you’re precariously close to her baby. And considering that the thought of having another person, particularly a very little one, present during the love making makes the partners nervous, it makes sense that most people (normal ones, anyway) would feel uncomfortable about fantasizing about a preggo. That is not anyone’s idea of a threesome. However, that doesn’t mean that pregnant women aren’t hot and sexy. It just means that they have not yet had the pleasure of being turned into a sexual object by society. And really, maybe that’s a good thing. It’s nice to know that certain things -- or people, in this case -- are still sacred. But outside of the somewhat forced shock factor, what this commercial does do is remind pregnant women that they can still be a sexual goddess even though they may be feeling like a Buddha. Granted, you may not look like Kim Scott, who was probably knocking down the lamps and vases with her breasts and not her belly. But the idea that pregnant women have not lost their libido and are not relegated to having sex in the dark so that they can hide their gigantic wind sock underpants and ugly maternity bras is a welcome change to the dialogue about mothers -- not necessarily for the men folk out there, who are generally not known for being particularly picky about what their spouse is wearing. But rather, for all the pregnant women out there who thought they had to wait until they could fit back into their old underwear to get their sexy back. See what all the fuss is about in the video below: You know you have questions for the Mominatrix -- come on, don't be shy, email them to mominatrix@imperfectparent.com. Identities are kept strictly confidential. |
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17 Responses to "Bringing sexy pregnancy back."Leave a comment: | ||
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1. Amanda
Sep 18, 2009 09:38
I was intrigued by their "Men only section," interesting and helpful, if guys take the time to read it and hot-expectant-mamas aren't too shy to enjoy it. Ultimately, pregnancy is really just a blip, but 8-10 months is too long to be untouchable.2. julie
Sep 18, 2009 09:48
Um. I did NOT look like that when I was pregnant.I'm far from a prude. Yes, women's bodies are beautiful no matter what their shape. But really? I think some things can be left in the bedroom.
3. The Giant Pregnant New Girl
Sep 18, 2009 10:27
Baaa hahahaaaa! I don't look as good as she does when I'm NOT pregnant, obv.I like the commercial. I think it's cute, really. But I gotta tell you--it has been my personal experience that, uh, pregnancy AND nursing make me feel like a decidedly NON-sexual object.
Like an end table.
Or a floor lamp.
4. Ariel
Sep 18, 2009 10:38
I have NEVER in my whole life felt as sexy as I did when I was pregnant. Did I look like her? No, but I felt so feminine! Is there anything more feminine than being pregnant? :) Interestingly enough, it carried over to postpartum. Even though I'm shaped differently now I have a confidence that I didn't have before.I can hardly wait for round #2 :)
5. Melanie
Sep 18, 2009 11:36
My first reaction: I think we over-sexualize everything as it is. I can see this appealing to the very desperate nature of those women who desire to remain desirable to their mates 24/7 out of fear that they will leave them.After I thought it through a little: To each their own, I suppose. I find myself rather of the mindset, though, that pregnant women should be celebrated and revered and taken care of, and no where in that is over-sexualization. This is not to say that a pregnant woman isn't beautiful or sexy, because they are.
They deserve more than this.
6. Shannon
Sep 18, 2009 13:53
I think it's awesome! I never felt more powerfully female and down-right SEXY than when I was pregnant... I think lots of pregnant women feel that way but think they should stiffle it out of propriety.It's OK to open the bedroom door!
7. @sweetbabboo
Sep 18, 2009 21:04
I love it! I especially LOVE the lingerie they are selling. I know how so many moms that used getting out of ugly nursing bras as one of the reasons to quit nursing. I know I hated my nursing bras and if I'm ever a milk cow again, I will definitely be purchasing these. I'll do anything to feel just a little bit sexier post-partum since the leaky boobs, screaming baby, and blubbery belly do anything but.I like the ad. I think it would be great if society started viewing healthy committed relationships as sexy.
-Abby
8. Lou
Sep 19, 2009 03:29
I love the point that being sexy can and is a part of motherhood.A small part of me does kind of wish the model used (no offense to Kim Scott) wasn't quite SO model-esque - in general women have enough expectation put on them to look a certain way to be sexy without having to feel that pressure in pregnancy as well.
That said - I do love HOTmilk, all their ads (including this one) and their passion for making such a gorgeous product for and about gorgeous women.
9. Secretia Teller
Sep 19, 2009 13:09
Men like the engorged boobs of pregnant women, but we don't always feel that sexy when we're pregnant.Secretia
10. Formerly Gracie
Sep 19, 2009 15:37
Nothing wrong with feeling/looking sexy at any stage of life... even if no one else but you and your hubby know about it!11. Cecilia Sayre
Sep 19, 2009 18:42
I usually tend to be a bit on the conservative side - getting undressed in the dark is not uncommon. However, I LOVE, LOVE, LOVE the ad. I particularly love how the ad depicted how you can sometimes be a bit unbalanced when pregnant, but that shouldn't stop you from enjoying your new body - bump and all.12. wookie
Sep 20, 2009 16:29
Meh. The big line of CANDLES on the shelf that she was supposedly knocking stuff off of with her belly sort of broke my suspension of disbelief.I also find her Boy looks more bemused and quasi annoyed than excited.
This ad would have done nothing but make me feel bad about myself while I was pregnant, feeding into another long line of insecurities I have about my ability to be in the roles of parent, mother, spouse, partner and lover. But that's just my personal take on it.
13. marty
Sep 20, 2009 18:17
The only time I come close to feeling like I compare to this model - is when I'm pregnant. I guess it's ironic that I'm the biggest I've ever been is when I feel the best about myself.So yes, in my marriage, pregnancy is very sexy.
14. TheFeministBreeder
Sep 20, 2009 23:30
Number 1, I LOVE the name Hot Milk for a sexy nursing line. Just awesome.Number 2 - I sweartogod, my husband thought I was sexier when I was knocked up than any other time. Something about it made him feel studly and virile, or something. Now, did anybody else find me attractive when I looked like I'd swallowed a Mack Truck? I highly doubt it.
15. Sarah @ BecomingSarah.com
Sep 21, 2009 18:59
I LOVE IT! There's nothing wrong with the ad at all; I think it's great. It's much classier than some lingerie ads and its funny. I know my husband gave me that look of SIGH every now and then when I was pregnant and horny =) Also, I'm glad that a company is making nice lingerie for pregnant and nursing women. I'm tired of the boring white stuff.16. Bill
Sep 24, 2009 11:19
That's an interesting ad. She's definitely sexy, but it gets confusing for us dumb men when it comes to sexy pregnant women who aren't our wives. On one hand, yeah, they (like any other women) can be hot.But on the other hand, there's the boob issue. I like boobs, and have perhaps ogled a few in my time. And while pregnant boobs are big boobs, they're getting close to being nursing boobs, which we're told are not to be ogled. So it sets up a little infinite loop in our heads - kind of like that Star Trek episode where Kirk makes the evil supercomputer go crazy by telling it that it was created by inferior beings. DOES NOT COMPUTE!
That said, my wife was hot before, during, and after pregnancy. But I'm not sure how much she felt like wearing lingerie when she was getting big.
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Feb 04, 2010 06:45
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